advertising testing


advertising testing
рекл. тестирование рекламы
Syn:

Англо-русский экономический словарь.

Смотреть что такое "advertising testing" в других словарях:

  • Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… …   Wikipedia

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • advertising evaluation — An attempt to measure the effectiveness of an advertising campaign. Generally this involves an assessment of the communications and sales effects of the advertisement as well as copy testing. This testing can be done before or after an… …   Big dictionary of business and management

  • Advertising Research Foundation — The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, synthesizing and sharing the knowledge in the fields of advertising and media. It was founded in 1936 by the Association of National… …   Wikipedia

  • A/B testing — (also known as split testing) is a method of advertising testing by which a baseline control sample is compared to a variety of single variable test samples in order to improve response rates. A classic direct mail tactic, this method has been… …   Wikipedia

  • Copy testing — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Concept testing — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Genetic testing — (also called DNA based tests) is among the newest and most sophisticated of techniques[1] used to test for genetic disorders which involves direct examination of the DNA molecule itself. Other genetic tests include biochemical tests for such gene …   Wikipedia

  • Multivariate testing — Software Testing portal In statistics, multivariate testing or multi variable testing is a technique for testing hypotheses on complex multi variable systems, especially used in testing market perceptions.[1] …   Wikipedia

  • National Advertising Review Council — NARC Type Trade organization Industry Advertising Founded 1971 Headquarters United States Website http://www.NARCpartners.org …   Wikipedia

  • Sex in advertising — Marketing Key concepts Product marketing · Pricing …   Wikipedia

Книги

Другие книги по запросу «advertising testing» >>


Поделиться ссылкой на выделенное

Прямая ссылка:
Нажмите правой клавишей мыши и выберите «Копировать ссылку»

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.